Ensure
Ad Conversion
with
with cutting-edge biometrics
cutting-edge biometrics
We help brands, agencies & media companies lift their brand through data-informed advertising with our unique webcam browser-based biometrics technology services.
The traditional way of testing is built for a world that doesn't exist anymore.
Traditional ad conversion methods often fail, leading to wasted billions per year. In-lab biometrics are expensive and artificial. Metrics like clicks and impressions only show surface-level engagement. Focus groups and polls have limited sample sizes and potential biases. These limitations result in inaccurate data and ineffective campaigns.
In-lab biometrics
Traditional in-lab biometrics feel a bit like a trip to the doctor – expensive, time-consuming, and intimidating. And let’s be honest, it doesn’t scale. Wouldn’t it be better if we could get the same insights without all the hassle?
Impressions, CTR & Engagement
Do people actually like your ad? Does it make them feel anything? And most importantly, does it actually get them to do something? Impressions and clicks alone leave so many unanswered questions.
Focus Groups & Polls
It’s a bit like talking to your friends – you get their opinions, sure, but are they really representative of reality? These methods can be biased, using a small group of people, and lack the scientific rigor to truly understand how your audience feels.
The Moveris Method; 90% faster for a lower price
Scalable webcam data to deliver faster, cheaper, and equally accurate insights compared to traditional lab-based testing. This allows marketers to get crucial data on message effectiveness earlier in the process, enabling quicker campaign adjustments resulting in maximum ROI.
Capture
With webcam data, we can track your facial expressions, see where your eyes go, and even get a glimpse into your thoughts. This, combined browser-based data collection and automated experiments, gives us the power to create ads that truly resonate.
Analyze
We can provide deep analysis, track emotions we never knew existed, and compare reactions to past ads. This lets us fine-tune our campaigns with laser precision, ensuring your message truly resonates.
Optimize
With the launch of “Optimize”, our real-time interactive dashboard, you have the ultimate solution to interpret data easily at the tip of your fingers allowing fast changes and full transparency.
We have you and your clients covered
Whether you’re an agency or a brand, we built our plans to help you in the different situations you would need ideal advertising performance. From smaller ad campaigns insights to full-scale research will help any business get better ROI on their advertising spend.
We helped a national brand avoid spending on an ad that didn’t perform
With over 1,000 employees and 1.8 billion in revenue, we had to make sure their extensive advertising budget and strategy saw success. We managed to enlighten them on why their ad wasn’t performing which allowed them to make changes resulting in better results.
“Biometrics gains accurate insights into your cognitive and emotional states in real-time, if you’re able to do that without physically being present at an observation desk or hardwired into a system, that will only advance you and your organization’s work.”
Joey Pfund-Smith,
Senior Strategic Communication + PR Lead, Microsoft
“I’ve been on both the “buy” and “supply” side of neuromarketing and have seen how it can transform campaigns and content to be more effective and impactful. I’ve seen lots of misses in methods and platforms. I’m so thrilled to see that Moveris is entering the market to address these and bring a more simplified and powerful user experience to the market!”
Alison Bryant,
Chief Research, Education, Data, & Impact Officer, Sesame Workshop
Frequently Asked Questions
Find answers to common queries and get the information you need quickly and easily.
Can I guarantee increase in results and better ROI?
Marketers have long known that content that captures attention and elicits emotion drives consumer behavior. A message testing platform that measures actual attention and positive/negative, and not just proxies of either, removes the lid on sales growth.
Is there extra costs?
What you see on the pricing page is what you get. We don’t add in any cost in the fine print. Custom projects, especially such as an enterprise–wide license for those who plan to large amounts of message testing, is also available upon request.
Is the data accurate?
The data is just what you’d get if you were collecting the same vectors of data in an in-person lab environment. We’ve extensively verified the accuracy of the data in-house, and are currently working with several universities to externally verify the Moveris system.
How long does it take to get research results?
Usually in as little as 24 hours.
Where can I see the data?
Your data will appear on your client dashboard. There, you can compare the performance of your content, see overall Message Effectiveness scores, and see exactly where your content both captured viewers’ attention and where there is an opportunity to improve.
Better Ad Conversion is a click-away
Start profiting from the most scalable, accurate and affordable ad performance data-collection method using our webcam browser-based biometrics lab services.